Here's a simple content framework I come back to every time: 1. Start with the problem your audie...Here's a simple content framework I come back to every time: 1. Start with the problem your audie...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Clément's avatar
Clément Duguerre
• Aug 16
Here's a simple content framework I come back to every time:
1. Start with the problem your audience already has.
2. Shift one belief.
3. Show proof.
4. Invite the conversation.
You don't need to convince everyone.
You only need the right people to think: "This person understands exactly what I'm going through."
Diego's avatar
Diego Sánchez
• Aug 16
Step 2 is the one most people skip, they jump straight to proof before shifting anything. Got an example of a belief you had to shift before someone would even consider what you were pitching?
Clément's avatar
Clément Duguerre
• Aug 18
Not needing a complex content strategy/funnel system. A lot of clients either didn't have content systems or/and were overcomplicating with TOFU, MOFU, BOFU systems. Belief shifting is so powerful
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started