Spec campaign created for Tovala to demonstrate brand copywriting and social media content develo...Spec campaign created for Tovala to demonstrate brand copywriting and social media content develo...
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Spec campaign created for Tovala to demonstrate brand copywriting and social media content development. I developed the concept and messaging for a seasonal fall menu launch, creating product-focused social content and copy designed to capture the feeling of autumn dining while highlighting Tovala’s convenient, chef-crafted meals for busy weeknights.
Love the clean, minimal aesthetic! The combination of a strong, simple coffee bean icon with warm pastels (pink, yellow, orange) gives it such an approachable and modern feel. Great identity system!
A clean and attractive social media design created for a healthy food brand. I focused on a fresh and modern look, clear typography, and an engaging layout to highlight the food and make the content visually appealing.