Innovative Branding Project Showcasing Clarity and PrecisionInnovative Branding Project Showcasing Clarity and Precision
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James's avatar
James Klahn
pro
• Feb 10
Here are a few snapshots from a recent branding project I have been working on. Full case study & exploration will be out soon! The goal was to help this founder communicate their uvp through every touch point: Reducing the noise and providing clarity.
The brand mark symbolizes the ideas of taking large amount of information (often tangled up in a mess) and reducing it into the most valuable output. It also creates an abstract E monogram that relates to the brand name.
Would love to hear your thoughts on this human-led approach!
Adobe IllustratorFigmaBrand Designlogo
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Evan's avatar
Evan White
pro
• Feb 10
This is really great, James! Loving this shade of blue!
Ciro's avatar
Ciro
• Feb 10
Love the design. Gives me windy, breezy vibes 🌬️ 🪁 Perfect typography too.
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