Explore Effective Filtering Systems: Bough Studio's Insight

Explore Effective Filtering Systems: Bough Studio's InsightExplore Effective Filtering Systems: Bough Studio's Insight

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Paul Mullen

• Jun 26

New journal entry on the Bough Studio site. Fàilte started as a brief I set myself: build a filtering system that actually works. The article covers how it’s built, why the design decisions matter, and how a ceramics template relates to property sites. https://bough.studio/journal/failte-what-a-ceramics-template-has-to-do-with-property-sites/

bough.studio

Fàilte: What a Ceramics Template Has to Do with Property Sites — Bough Studio

Fàilte is a Framer template built around a filtering system that knows what’s left. CMS-driven, content-agnostic, and designed to work as hard on a property site as it does on a ceramics catalogue.

Arthur Atelier

• 2h

A self-initiated concept project built to demonstrate multi-post content system design — not just single graphics.

The Brief Create a 3-panel Instagram carousel for a premium skincare brand that feels like one cohesive story, not three disconnected posts stitched together after the fact.

The Approach Each panel was designed to do a different job in the buyer's journey. Panel one establishes premium positioning with a clean product shot on marble. Panel two builds sensory trust with a close-up texture shot of the serum. Panel three closes the loop with a before/after result paired with ingredient callouts, giving the viewer a clear reason to believe the product works.

All three panels share the same typography, spacing, and sage-green color language, so the feed reads as one intentional brand — not scattered templates pulled from different sources.

The Result A carousel that builds trust in three swipes. This is the kind of system-level thinking most brands are missing on their feed — consistency across every post, not just within one.