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Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
11 voted
32%
23 voted
68%
34 votes
Closed
Both work well, but B feels more premium to me.
I shared that faceted V logo yesterday. Here's what it was for.
Vantage Access, a Framer template for high-rise window washing and rope access companies. Wanted to bring the story full circle for anyone who was following along.
Here's the thing about this industry: it doesn't sell on price. It sells on trust. Certifications, safety record, real project history, that's what actually gets a facilities director or property manager to sign a contract.
Most trade templates don't reflect that at all. So I built one that does: an editorial, credibility-first design with 5 CMS collections (Services, Projects, Safety & Certifications, Testimonials, Legal Pages), and certification cards that are text-only on purpose, no unverifiable badge logos.
It's free on the Framer Marketplace: https://www.framer.com/community/marketplace/templates/vantage-access/
Refined logo for my skyscraper window washing Framer template. Made a small tweak to the geometry. Homepage coming soon :)
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