This is the brand identity we created for Soomaa. It started from two ideas: growth you can see, and care for the land. The Soomaa team came to us with a technical formula, derived from pure peat and enhanced with patented cavitation technology, and no brand yet. We built one that feels natural, human and performance-led.

An arc in the wordmark represents growth. Handcrafted, textured illustrations and an earthy but colourful palette show what matters most to a farmer: an abundant, healthy harvest.


What we did: Naming · Brand identity · Packaging · Presentation template · Sales materials · Website (Webflow)


 Read the full case study: Soomaa Case Study