Despite often appearing subjective, great copy can be objectively measured.

We can tell what separates bad copy from good copy in B2B, and what separates good copy from great copy.

Here's all you need to know if you want your B2B copy to get more conversions and you to receive more clients.

- 80% of decision-makers preferred plain-language copy. In the same test, demo requests increased from 44% to 73% after the copy was simplified.

- An analysis of 10,000+ cold emails found response rates of around 12% for emails between 50 and 75 words, compared with just 2% for emails over 200 words.

- Great copywriters have a talent to translate features into benefits: an essential skill for writing great copy.

- Be specific in your copy. Mention the bottleneck, opportunity, or business situation that makes your offer relevant.

- Always tell the reader what to do next. But give them only one step at a time! Don't ask prospects to book a call, download a guide, follow you, read your blog, and subscribe—all at once. One message. One action.

These are some clear ways, backed by studies, on how to make your B2B copy great. Use the information wisely and make your work stand out

A Legal Crypto landing page, as someone who values white-space and high contrast, I'm stuck between these two. Same content, different style approach, which to choose?

Monotone..