Title sequence for LG U+'s film program

A title sequence for a film program built on one idea: you enjoy a movie more once you know its hidden stories. Our guide — equal parts film nerd and easygoing older brother — walks viewers through the small details that make movies more fun to watch.

The animation follows the guide's gestures: as he moves, classic cinema icons — a trophy, a spotlight, a clapperboard, popcorn — appear and orbit around him, as if his knowledge itself is conjuring the visuals. It's a small piece of visual logic that reinforces the show's premise: the more you know, the richer the picture gets.

Role: Concept, Character Design, Illustration, Animation (After Effects) Client: LG U+ Duration: 6s