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Say hi to Lumi,
A little star buddy we created for VitaKids, inspired by their star-shaped gummy. We created Lumi as a fun companion that helps the brand feel more alive, playful, and kid-friendly. Little details like shape, expression, and color can make the product feel more fun and memorable.
Would you stop and look if you saw Lumi on the shelf? š
#CharacterDesign #MascotDesign #BrandCharacter #BrandMascot
#BrandIdentity #3DCharacter #3DDesign #BrandExperience
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The network for creativity
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A superhero granny! Such a charming mascot, Gargi.
Hello everyone, I worked on a kid's store.
A platform where one can buy kiddie's toys and all.
The mindset was having a store that has the feel of kids.
- Colorful
- Vibrant
- Clear
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No need for extras.
What love to hear your thoughts.
The product tiles stay simple so the color can carry the kid energy. Those story stages read like a play sequence, which fits a toy shop without extra decoration.
ODD PAIR ā From an idea to a brand world with AI.
A self-initiated experiment in building a snack-brand concept from scratch using AI as a creative collaborator.
Starting with unexpected flavour pairings, I developed ODD PAIR into a complete visual identity: logo, typography, colour palette, packaging, mascot, iconography, campaign imagery and short commercial-style videos.
My toolkit:
ā¢ ChatGPT / Codex ā concept exploration, brand messaging, creative direction and iteration.
ā¢ GPT image generation ā product imagery, packaging visualisations, mascot explorations and lifestyle mockups.
ā¢ Higgsfield ā turning selected stills into short brand films.
ā¢ Figma ā bringing the assets together into the final brand presentation.
The process wasnāt one prompt and a finished result. I refined packaging consistency, lighting, compositions, human expressions and video movementākeeping what supported the brand and reworking what felt artificial.
Total time: 2 Days ( Concept + Final outcome)
AI helped me explore and produce. My role was to direct, select, refine and connect everything into one recognisable brand.
Stay weird. Snack well.
Concept project. AI-assisted imagery and mockups illustrate a proposed brand experience, not an actual commercial launch.
Full case study here : Click here
