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Say hi to Lumi,
A little star buddy we created for VitaKids, inspired by their star-shaped gummy. We created Lumi as a fun companion that helps the brand feel more alive, playful, and kid-friendly. Little details like shape, expression, and color can make the product feel more fun and memorable.
Would you stop and look if you saw Lumi on the shelf? š
#CharacterDesign #MascotDesign #BrandCharacter #BrandMascot
#BrandIdentity #3DCharacter #3DDesign #BrandExperience
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Meet Moe.
MoeĀ isĀ theĀ mascotĀ andĀ AIĀ guideĀ weĀ designedĀ forĀ ourĀ studio'sĀ website.Ā WeĀ startedĀ withĀ theĀ character:Ā aĀ soft,Ā friendlyĀ cube,Ā modelled,Ā litĀ andĀ renderedĀ inĀ Blender.Ā AllĀ sixĀ expressionsĀ (happy,Ā wink,Ā wow,Ā thinking,Ā chill,Ā curious)Ā areĀ posedĀ fromĀ theĀ sameĀ 3DĀ model,Ā soĀ heĀ staysĀ consistentĀ acrossĀ theĀ siteĀ andĀ ourĀ socials.
OnĀ theĀ site,Ā MoeĀ isĀ rebuiltĀ inĀ code.Ā HeĀ waitsĀ inĀ theĀ corner,Ā blinks,Ā followsĀ yourĀ cursorĀ withĀ hisĀ eyes,Ā andĀ dozesĀ offĀ whenĀ ignored,Ā thenĀ opensĀ intoĀ aĀ chatĀ thatĀ helpsĀ foundersĀ workĀ outĀ whatĀ theyĀ need:Ā whichĀ packageĀ fits,Ā what'sĀ included,Ā theĀ timelineĀ andĀ howĀ soonĀ workĀ canĀ start.Ā HisĀ answersĀ comeĀ straightĀ fromĀ theĀ site'sĀ CMS,Ā soĀ theyĀ stayĀ currentĀ whenĀ pricingĀ changes,Ā andĀ heĀ handsĀ offĀ toĀ theĀ teamĀ whenĀ aĀ questionĀ needsĀ aĀ person.
NeedĀ aĀ mascotĀ forĀ yourĀ brandĀ orĀ anĀ AIĀ assistantĀ onĀ yourĀ website?Ā SendĀ usĀ aĀ message here;Ā we'dĀ loveĀ toĀ buildĀ yours.
That 3D mascot branding combined with an AI-powered product studio concept is brilliant, Ibrahim! The clean UI and character expressions give the whole agency presence a ton of personality.
Kids donāt read brand guidelines. They poke things.
So every creature in Little Fen has eyes. On the site, they follow you.
Case study is live.
