What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader? SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand. I tried to reimagine their identity for 2026. My goal was to shift from a "cheap shop" aesthetic to a "Performance Authority." If you want to win the market, DM me or book a meeting at www.alexm.life ⚠️ Disclaimer: This project is a personal concept and a strategic branding exercise. It is not an official commission by SILA BG. I do not have access to their internal market data or proprietary information; all insights are based on independent observation and strategic analysis of the 2026 retail landscape.