Motion Design without AI, what do you think?
This is a short self-promo video showcasing our approach to motion design and how I help brands present their products in a more engaging way.
It’s always a good reminder that we should invest in our own brands just as much as we do in our clients.
That is the motto of Colégio Altiora, and the whole identity starts from it. Altiora is Latin for "higher things", so the symbol is a small "a" built from two pieces, an arch that rises and a yellow ball.
From those two pieces came everything else. The patterns, the brand elements, the icons for the school app, the classroom signs and the uniform all share the same arch and the same ball.