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Website copy and positioning for my own ghostwriting business
Before/After images... obvious difference, I hope. lol
This is my own website, built to show exactly how I approach copy.
Most ghostwriting websites talk about services, but they don’t make the reader feel understood. They explain what the writer does, but not why it matters.
I rewrote the homepage to focus on clarity, human tone, and the real problems founders deal with when they try to write their own content.
The goal was simple: when someone lands on the page, they immediately understand what I do, who it’s for, and why it matters, without reading fluff.
The before and after shows how small changes in wording, structure, and focus can completely change how a message feels.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Email Copywriting Case Study — Sales Email That Converts — Sample Work by Paulina Stanley
CLIENT: Small US fashion & beauty brand
PROBLEM: Emails opened (18%) but no sales, click rate only 1.2%
WHAT I DID:
✓ Researched audience pain points
✓ Rewrote email with Hook + Story + Clear CTA
✓ Created 3 high-converting subject lines
✓ Added P.S. urgency to boost replies
RESULT:
Open rate 18% → 38.6%, Click rate 1.2% → 12.4%, Sales +42% in 30 days
TOOLS: Google Docs, Grammarly
I am Paulina Stanley from Ikot Ekpene, Nigeria — available to work remotely with US clients.
What if a CEO had an AI content manager?
A CEO shouldn’t have to stop running her business to figure out what to post next.
I created this cinematic concept for AMINTRA AI Video Creator & Content Manager to visualize that idea.
The story follows a CEO moving from a familiar problem:
Great business. Great offer. No content strategy.
To a simple solution:
Strategy → Brand Visuals → Content → Scheduling → Management.
The goal wasn't just to make a beautiful AI video. It was to make the viewer feel what the product does through story, character, dialogue, environment, pacing, and
cinematic visual direction.
Creative direction.
AI Video.
production.
Storytelling.
Content strategy.
This is the kind of work I want to create more of: Turning a business idea into a visual experience people remember.
#AIContent #AIVideo #CreativeDirection #ContentStrategy #BrandStorytelling
This is a great concept, Aminu! 🔥 I really like how you connected AI video with an actual business role. Great storytelling! 👏
Superb