Maximize Local Contractor Leads: Optimizing Channels Beyond InstagramMaximize Local Contractor Leads: Optimizing Channels Beyond Instagram
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24,141 views in 3 days for a local stone & masonry contractor. :Audience was local. Zero leads.
Why? Because the people who watch renovation content on Instagram aren't always the people who hire contractors. The buyer is a 45-year-old homeowner who searches Google, asks neighbors on Nextdoor, and calls based on referrals - not Reels.
So we run two systems in parallel: Instagram builds recognition. Nextdoor and Google convert it. Reach and revenue require different channels. The mistake is expecting one to do both.
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