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59.5% engagement rate for a 40s video is a GOOD rate.
Switch to the 1960s | aim for 55%
Switch to 30 seconds | aim for 65%
Switch to 15 seconds | aim for 90%
Our latest 2D animation for Modele-CV
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Clicked. Arrived.
Copra has always been a brand people want. The challenge was never the product, it was access. Vegans struggling to find variety, celiacs unsure about what’s safe to consume, and small business owners dealing with inconsistent supply. The pattern was clear. People were looking, but it wasn’t easy to buy.
That insight became the starting point for the e-commerce launch campaign. Instead of leading with the brand, we led with real-life frustration. Everyday situations that the audience instantly recognizes and relates to.
The solution comes in a simple and direct way: Clicked. Arrived.
More than a tagline, it’s a promise of experience.
Visually, the campaign translates this idea into a clean and intuitive language, placing the digital experience at the center, with products appearing as an immediate response. Everything reinforces speed, simplicity, and accessibility.
And the most interesting part is that it didn’t require a big budget. With a lean production and a strong idea, the campaign achieved high impact and strong results, proving that when the insight is right, performance follows.
Because in the end, it wasn’t just about selling more.
It was about making it easier.
30 days. 30 brands. Challenge complete.
Dropping the recap video for days 16–30 + a bonus brand that almost made the cut: The Hawker Codex
Watch till the end, it was closer than you think.
workrate 🫡
Kinetic UI & Brand Narrative
A creative exploration of kinetic motion and UI design, blending my experience in video editing with new tools like Figma and Jitter. I wanted to see how a minimalist, industrial aesthetic could be brought to life through intentional movement and bold typography.
The Process:
- Design: Everything was built from scratch in Figma, focusing on a clean, "Tech-Noir" layout that complements the raw footage.
- Animation: I brought those designs into Jitter to experiment with high-energy keyframing, focusing on how text and UI elements can drive the pacing of a video.
- Sound: Added layered sound design to give the visual "glitches" and movements a physical, weighted feel.
This project represents my shift toward Design-Led Motion, where the interface isn't just an overlay—it's part of the story.
Tools used: Figma, Jitter, DaVinci Resolve.
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