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An independent study of one public fragrance ad, not commissioned brand work.
I traced the relationship between the image headline, quoted review and accompanying text, then turned one observed emphasis into a proposed message-clarity test.
The four panels show source detail, interpretation and a comparison brief. The original ad is the source material; the analysis and presentation are my work.
The proposed test has not been run. This project shows the reasoning and brief, not a campaign result.
The network for creativity
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elegant product shot