Contra - A professional network for the jobs and skills of the futureMaire Floral Design is a luxury wedding and event florist. The goal was to elevate the brand to f...
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Maire Floral Design is a luxury wedding and event florist. The goal was to elevate the brand to feel premium, romantic, and editorial while still converting high-end clients.
I designed the brand identity and website to highlight the florals as the hero, using refined typography, soft color palettes, and a clean layout tailored to the wedding market.
The final result positions Maire Floral as a high-end, experience-driven brand that appeals to couples looking for elevated floral design.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
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