specwork for advertising tattydevine's earrings in an instagram post. GIVEN BRIEF: Create an Instagram post to promote the Moon Jellyfish Earrings for TattyDevine. This post should include: an actual Instagram post with copy + an accompanying caption. Make sure to adhere to Tatty Devine’s tone of voice and entice people to check out the earrings on the website. Don’t be salesly in your post- the point is to catch the reader’s attention. To get them to go on the website and find out more. You do not need to sell them on every single benefit in your post - that happens later. So just create something that grabs their attention and makes them go 'WOW- fun!' STATED TONE OF VOICE: Simple, yet descriptive. Friendly, welcoming. They have super BOLD designs (just look on their site) but the copy isn’t as CRAZY as what they create. It describes what the product is, in great ornate detail. ___ first, i headed to analyze the brand's presence on instagram: to find a foundation, i needed a grasp on how their captions were structured, if the grid showed a schedule of any sort (like featuring a specific product each friday, for example, any little quirks of the sort!), & if there was an established color palette they worked with often to make sure i could adhere there if need be. the latter wasn't a factor, as the brand embraces a fun-filled variety in the style of each post, but the tone of their captions was just as bold as the products they offer! many of those i saw kept it short, sweet, & occasionally calling back to nostalgia for those of all ages. with this in mind, captions i'd pitch for the post include the following: - Always swim with a buddy. With our moon jelly earrings, you might even find it true that two are brighter, bolder, & better than one. - Bold, vibrant accessories are OUR summer staple. Stand out sunning shoreside in our Moon Jelly Earrings. - Color your summer with our moon jellies to make your forever memories! - Plated in silver or gold, statement pieces never get old: make a splash with our dangling, dazzling moon jellies! - Embody the ocean's world of color: our moon jelly earrings guarantee heart-eyes towards your sense of style (& a compliment or three)! - Nothing helps you take on summer heat like accessories that give your look something bright & unique. Bonus: with silver or gold plating, the sun's guaranteed to grant an extra glimmer! - Invite summer adventure with hooking these beauties in: a bright pair of dangling moon jellies that turns 'where'd you get those?' into brand new friends.

the copy included in the graphic itself (a .gif file i'd convert to an .mp4 for the client's post, its lack of audio allowing for an on-theme song to attach to the post as instagram offers–– my first suggestions would be 'beyond the sea' by bobby darin, 'under the sea' as performed by titus burgess or the song's instrumental, & 'soak up the sun' by sheryl crow) incorporates a fairly simple rhyme structure for higher potential of viewers being lured in by its catchiness, almost like a lyric they can attribute a rhythm & even an imagined voice of sorts to. the earrings are given this 'voice' through their own dialogue in order to make consumers feel automatically close to the brand, considered by those who craft the earrings: an understanding that the aim is to offer a unique product to enhance their outfits, of course, but also draw second glances from others & make them stand out as embracing nature's quirks. everyone loves a compliment, & there's a playful air about the transition from the jellyfishes' more formal drumroll of an introduction to their popup appearance & pre-established connection to those reading the proposal to 'team up' for a memorable summer–– one that would undoubtedly make for more new connections made even through compliments & questions about the statement pieces &/or their sources.