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Brand Identity & Logo Design for Jambo Journey
Project Overview
A premium travel and tour agency specializing in curated African adventures. The goal was to build a brand that feels both adventurous and trustworthy, welcoming travelers to explore new horizons with confidence.
My Creative Process
Logo Concept: I developed a custom wordmark and icon that balances organic shapes with professional geometry. The "J" in the logo subtly mimics the path of a journey.
Color Psychology: I curated a palette of Earth Tones to reflect the natural landscapes of the tours while ensuring high contrast for digital legibility.
Typography: Selected a pair of fonts—a bold, adventurous heading font for excitement and a clean, sans-serif body font for travel itineraries and booking details.
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