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Opened 11 furniture factory websites today. All of them look great.
Then I checked the code. Half have no H1. One homepage is literally titled "Home". One product page is titled "POUFS". That's it.
A buyer googles "custom sofa" and the search engine has no idea you sell sofas.
Beautiful site, invisible business. Two days of fixes.
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Checked 11 furniture, tile and lighting sites in Dubai and Australia last week. The same technical gaps everywhere:
theme demo text still in titles and descriptions
hundreds of products sharing one title
no product data (schema) for Google
contact links that go nowhere
None of this needs a redesign. It's a few days of careful work on templates and product data, and it's what decides whether Google Shopping and AI assistants can show your products at all.
Theme demo text still in titles on stores that sell premium furniture is wild. Which gap costs the most traffic: duplicate titles or missing product schema?
🎨 Brand and web design for Nura, the AI tool for real estate
See Case Study here
Amazing work