LOGO DESIGN: HKDSH LTD. (a clothing brand)

CHALLENGE: The challenge was a make logo that is simple and versatile but with a little hidden element in plain sight that points to the core value and inspiration for the brand

SOLUTION (My Thought Process): I had to do a little research on the core concept of the brand from the name, to the meaning of the name, and I was told the brand name HKDSH was from the Hebrew word hakodesh which means 'to be set apart' or 'to be holy' . So I asked the founder why hebrew and i discovered that the goal of him founding the brand was to make modest clothing as opposed to the trends of revealing clothing and that value was from his faith, Christianity.

RESULT: I made a few sketches of HKDSH wordmarks and settled for this Extra-bold font and added a cross hidden in the whitespace that is between the letter H and K.