Innovative Packaging Design for Madala Hibiscus CordialInnovative Packaging Design for Madala Hibiscus Cordial
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A self-initiated packaging concept for Madala, a Nigerian hibiscus cordial brand rooted in Nigerian heritage. I explored two colorway directions — a bold crimson staying true to the brand’s existing identity, and a premium forest green with gold botanical detailing aimed at international markets. Both variants feature hibiscus line illustrations, a split label layout, and styled flat lay presentation. This is spec work created to demonstrate how Madala’s packaging could evolve as the brand scales globally.
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Muyideenaliyah's avatar
This is a really strong packaging concept 👏 The split between heritage-driven crimson and the more premium global green direction is very thoughtful. The botanical detailing and illustration style give it a refined, scalable identity, great execution overall.
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