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Meet Maven, the AI concierge for intellectuals.
In designing the content design principles for Maven, I implored confidence calibration.
What would you like me to optimize Maven for?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Founder-led content isn’t disappearing. It’s dissolving.
AI made posting effortless. Now everyone “has good content.” It all looks competent.
But I can feel it was prompted.
There’s no friction in it. No lived angle, no scar tissue.
Founders think the leverage is in the prompt.
It’s not.
The leverage is in the original insight.
I did the same thing. I started collecting prompts like stamps. Thought if I had the right template, I’d win.
What happened? The posts were fine and completely forgettable.
When everything can be said freely, what’s said loses its meaning.
That’s the point.
During the day, catch 1 real insight. On a run, in the shower. Write down the thought.
Then later, I use AI to work with it.
If you open ChatGPT before you've thought it through, you’re already behind.
Frameworks are tools. Not brains.
Right. AI can help you if you are below the average, but if you're capable of something better, you're sabotaging yourself.
That said, I personally use it to refine a text once I wrote down the main ideas. Just to fix any grammar errors and make sure the message is clear.
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
SERAPHINE is a conceptual luxury fashion campaign created with Lummi.ai, inspired by Regency-era elegance and modern couture storytelling.
The project explores how AI can be used to build a cohesive brand world, combining cinematic visuals, strong art direction, and editorial aesthetics.
Using AI significantly reduced production time, enabling rapid creation of high-quality campaign visuals while focusing on creative vision and identity.
Beautiful art direction.
The mood and visual consistency feel very refined.
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