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E-commerce & Tech Product Video – High-Conversion Vertical Format
My role. Creative Director & Video Producer
We bring your products to life." High-converting vertical commercial optimized for social media and paid media (Meta Ads, TikTok, Reels). For this SX Microphones project, we demonstrated our seamless, end-to-end workflow: the client ships the physical product to us, and we handle everything—from creative concept and technical studio lighting to macro product shots and high-impact editing. Perfect for E-commerce brands looking to transform products into automated sales assets.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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From Amazon Listings to a Cinematic Music Video
I joined the Envato AI Challenge to explore AI for Amazon listing design. As I experimented, I became curious about how far the tools could go beyond e-commerce.
Using the remaining challenge generations, I explored character consistency, cinematic lighting, storytelling, and visual continuity. What started as testing gradually evolved into a complete AI-assisted music video.
Workflow
• Original concept and lyrics with Envato
• Music generated with Envato AI Music Generator (vocals are in Serbian, as that was the language I chose during testing)
• Visuals generated with Envato AI Image Generator
• AI animation, editing, color grading, transitions, and final assembly
This project became an exploration of a complete AI creative workflow—from concept to a finished music video.
Watch the full music video on YouTube:
https://www.youtube.com/watch?v=ZPE6Psnkd6E
Going from Amazon listing work to a cinematic music video is a huge creative leap, love that you followed the curiosity. What was the hardest part of adapting AI tools built for product shots into something with actual narrative pacing?
Project Title: Flux – A Global Banking Platform
This case study highlights the redesign of a high-traffic bank card landing page aimed at boosting user acquisition. By addressing critical user friction points, establishing a robust design system, and overhauling the visual architecture, the project successfully transformed a stagnant drop-off point into a high-converting growth channel.
This submission was made with a little bit of pure, mindless vandalism against AI.
I wanted a killer website for my brand, Discern Like a Rebel. So I fed Claude with Envato assets (fonts, textures, illustrations, sound, templates, generations...) and asked it to build. It did. But it was all clean grids and neat boxes.
So, to make it more me, I let the drawings spill over the nav bar and loosened the grid up. Even than, the generator kept sliding back to safe, when it refused to animate a nude Greek statue (only once though). But rebels fight haha.
The big step was to bring it to life with looping animations, paper tears, and hand-drawn lines (all using Envato's library).
A pro designer would have moved the drawing in seconds. I spent my time changing AI's mind instead, since I am not one yet. Funny enough, that friction became the creative process. AI can follow a rule beautifully. It can't feel when breaking one makes something come alive.
I must say, very on par with my brand's philosophy.
P.S. This is a re-upload because the sound quality on the first attempt was awful. Enjoy much better audio this time around!
The idea of using AI while keeping a deliberately rebellious, imperfect brand voice is a fun tension. Which Envato asset pushed the Discern Like a Rebel site in the most unexpected direction?
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