Woke up excited! 🎉 Contra just featured two of my projects, one in Standout Projects, one in Brand Design.
Wasn't expecting to open the app to that. Grateful, and it's a good reminder to keep showing up for your own work even when you don't know who's watching it.
A cinematic fragrance concept created to explore how atmosphere, motion, typography, and visual storytelling can turn a simple product into a memorable luxury experience.
For this project, I focused on building a mysterious, premium mood around the NOCTURNE fragrance — combining deep red and blue tones, dramatic lighting, elegant typography, and cinematic transitions.
The goal wasn’t simply to showcase the perfume bottle, but to create a feeling around the brand:
Beyond the Ordinary.
Enter the Unknown.
Mystery in Every Breath.
This project was an exploration of luxury advertising, art direction, motion design, and brand storytelling.
Would love to hear what you think about the atmosphere and direction.
Packaging visuals from our recent Identity & Packaging project for Ru’asā.
We built the packaging around silver foil, a raised wordmark and a cyber-gothic visual language, sharpened by Ru’asā’s signature purple accents.
Every detail was designed to do two things: elevate the unboxing experience and reinforce the brand’s unconventional character. Premium in execution, rebellious in expression.
The complete project is now live, covering Creative Direction, Mascot Logo, Visual Identity, Packaging Experience and Collaterals.