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Kropla is a vibrant swimming school dedicated to teaching both children and adults. The brand’s philosophy centers on the idea that learning is most effective when combined with joy and fun.
The visual identity is built around a cheerful „water” theme, featuring a friendly brand hero. I designed a flexible system that appeals to a wide audience - from bold, energetic graphics for children to more structured, professional layouts for adults.
The playful typography and a bright palette evoke a sense of safety, approachability, and pure enthusiasm for the water.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Same product, three different visual directions.
Exploring alternative concepts for a single product over the weekend.
I started with a simple product shot on a plain background and used Krea 3 to reimagine it in three different settings: playful floating spheres, sculptural glass structures, and a miniature garden.
Which one is your favorite?
Awesome dude