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The Real Answer?
Use BOTH strategically:
šµ Google = Bottom of funnel (capture ready buyers)
š£ Facebook = Top/Middle of funnel (build awareness, nurture)
Retarget everywhere. Someone who sees your Facebook ad and then searches on Google? Hit them again. That's how you win.
Strong breakdown. The intent gap between search and social is often misunderstood. Curious ā how do you allocate budget when one channel clearly outperforms in CAC but the other drives higher LTV?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I recently worked on a conversion-focused funnel designed to help businesses capture leads and nurture them automatically.
The goal was simple: turn visitors into potential customers without requiring manual follow-up.
What was built:
ā
Landing page structure optimized for attention
ā
Lead capture system
ā
Email nurture workflow
ā
Conversion-driven call-to-action placement
ā
Automation logic to reduce manual marketing work
This kind of system helps businesses focus more on delivering value while the marketing runs in the background.
I have been working on these systems for clients behind the scenes.
39 clicks.
707 impressions.
$0.94 CPC.
$36.77 spent.
Under $1 per click.
But thatās not the headline.
The real headline is this:
Consistency.
Look at the flow of traffic throughout the day.
No panic spikes.
No budget bleed.
No erratic swings.
Just steady acquisition.
Anyone can screenshot a lucky day.
What I care about is repeatable performance.
Because scalable Google Ads isnāt built on āgood days.ā
Itās built on systems that produce predictable ones.
Thatās the difference between running adsā¦
and engineering growth.
Love this framing. Low CPC is nice, but consistency in acquisition is what actually stabilizes growth. Predictability > spikes ā especially when scaling budgets.
How do you sell your products online?
Through visual storytelling and social proof.
This listicle-style landing page was designed to educate the consumer on Realmās clean ingredients while maintaining a luxury lifestyle aesthetic.
#ConversionRateOptimization #CRO #EcommerceDesign #DTCBrand #DigitalMarketing #LandingPageOptimization #UXDesign #ProductDesign
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