Neither, actually:) Each project has its own creative direction, visual language and specific requirements. I develop the concept, write the script with all tiny details, and define the overall vision, including references and the desired aesthetic.
Makes sense when one creator owns a whole piece. I'm curious where it holds up when a single project gets split, say a six-part series where the same character has to read identical across episodes. Does a project ever go to more than one of your creators, or does each piece stay with one person?
Most people I see using AI in advertising are using it to generate video, and honestly I think that's the least interesting thing it can do.
Where it's actually changed how I work is 3D. I've got it driving Blender for me now, building out scenes, rigging the cameras, setting up lighting and running the renders, which is all the technical setup that used to eat whole days before I could even start on the creative.
But it hasn't made good work fast. Getting a car to actually look like a car still means going back through the lighting over and over, catching reflections that feel off, and re-cutting shots until the timing finally sits right. That part still takes time.
What's changed is where the hours go. I spend a lot less of them pushing buttons and a lot more of them making taste calls, which is the part brands were paying for in the first place.
Ye le Jani is AI + 3D wali post ke liye:
100% agree with this take! Everyone is just doing gen video, but using AI to drive Blender — scene building, camera rigging — that's the real workflow upgrade. This car render looks insane! Would love to hear more about your setup.
Manual work is always better than ai slop you can use ai for some clips but full video made with ai is unprofessional and a waste of money and resources
This applies to almost everything. Text, audio, video. I think the thing is that humans can detect effort and cultural nuance. If you're faking that, the impression is just "low value".