I design bold, minimal, production-ready brand identity systems for cafés, food brands, and lifestyle businesses.
This project, 2ND CUP CAFE, is a full identity system built around clean typography, monochrome aesthetics, and scalable real-world applications — including packaging, signage, and merchandise.
Focused on clarity, consistency, and a premium feel — designed to stand out in real environments, not just screens.
Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...
Celvana brand identity & packaging for a red light therapy brand launching in the US.
The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional.
Brand identity case study
Packaging case study