Ancestry - Specialty Coffee Rebranding

Ancestry is a specialty coffee brand that celebrates authenticity, craftsmanship, and storytelling. Rooted in the heritage of coffee, it aims to deliver a refined experience from farm to cup.

Before the rebrand, Ancestry struggled with low brand awareness and inconsistent visuals that didn’t reflect its premium positioning.

The rebranding focused on crafting a modern and authentic identity inspired by the concept of roots. Every element—from logo to packaging—was designed to express the brand’s story and elevate its perception. A unified brand system and strategy were introduced to ensure consistency, strengthen positioning, and create deeper connections with coffee lovers.

Full Case  : https://www.behance.net/gallery/219613893/Ancestry-Coffee-Rebranding