The Client: Alumo is a student impact fund that pools collective influence from influencers and partner schools to deliver a $250,000 annual grant program for student-led projects across Canada.

The Issue: The fund needed a website that could communicate trust and purpose to two very different audiences — students applying for grants and partner schools or influencers considering joining — while also showcasing past winners and guiding applicants through the process clearly.

The Solution: A multi-page website was designed with a warm, approachable visual identity using earthy tones, generous imagery, and clear information hierarchy. Each section — About, Past Winners, and How to Apply — was structured to reduce friction and build confidence, making it easy for students to understand eligibility and take action before the deadline.

Love how you're tackling trust + purpose for a $250K fund - that's a tough balance with two audiences. Communicating credibility for a student-led initiative across Canada is huge. Would love to see how you solved it!

VÉLLE - Minimal Luxury Fashion Brand Identity

A conceptual fashion brand built on quiet luxury and timeless essentials.

What I did: → Logo Design (Primary + Secondary) → Brand Identity & Color System → Product Mockups (T-Shirt, Cap, Tote Bag)

Concept: Less is more. Clean serif typography with subtle accent for premium feel.

Palette: Beige #E8DDD0 / Black #0A0A0A

Full case study on Behance: behance.net/gallery/257321557

Open for freelance projects - DM for fashion branding.

love the minimal direction on this. VÉLLE feels expensive but not loud, the tote and cap mockups are so good