Sometimes it’s not about the design. The user just “can’t see”.

They don’t understand where to look, what matters, or what to do next. And they won’t figure it out - they just leave.

That’s why we don’t start with visuals. We start with logic: what the user needs to do, how the flow works, and where their attention goes in the first seconds.

Only then - design. Clarity is the foundation.

What do you focus on first?

This is *the* approach. A strong strategy supports a strong design system!

It took 4 years to launch this app. Genzi started in 2022. We had the idea, validated it, and then had to pause. Budget ran out and life happened. For four years the app sat there, unfinished. We never stopped thinking about it though. Music is too social to not have a place built around it, and that kept pulling us back. So we rebuilt it. And here we are. Genzi is the social app built around music. Share what you're listening to, discover new music and artists, join communities built around your style, and find events where music brings people together in real life Check it out: www.genzi.app - landing page made in Webflow ofc ;)

Amazing work!