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Creative freedom is always appealing, but it can quickly become a challenge. With that freedom comes the responsibility of truly understanding the brand.
In this case, the client had no established brand guidelines. They asked us to explore their visual identity, and only gave us a color palette, a logo, and a typeface to start with.
The goal was to create a hero video for their website, the first impression visitors would have of the brand. After researching references and exploring different directions, I developed the video you see below.
The result was a success. The client loved the direction, which led to additional projects built around the same visual language. I prepared a brief case study below:
Check it out
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Sharing the original hero from the Verge Motorcycles website alongside my redesign.
Focused on stronger typography, larger bike scale, and a more cinematic layout to make the product the clear centerpiece. Curious which version feels more premium and engaging.
1 voted
10%
9 voted
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10 votes
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Nice work
Complete! Here is my Contra challenge for Kittl
Built this 15 second product reveal reel starting with:
1. A mock-up I created in Photoshop previously, for my brand Brewzone
2. Generated frames in ChatGPT using the mock-up for accurate product output
3. Used these frames as first frame and last frame in Kittl using the "AI Video Board" feature
Tools Used:
🎥 Adobe Premiere Pro (editing)
📝 ChatGPT (images & prompt optimization)
Project Link
I preferred ChatGPT for images and Veo 3.1 for video, because of the customisation they both provide for my particular use case.
amazing..
Second submission for the @Kittl Challenge and this time, I wanted to push the brief further
Instead of just picking up a product and creating an ad, I built an entire brand from scratch and made an ad for that product.
Meet HAVN, a hypothetical luxury chocolate bar with a promise:
"Every Bite Pulls You Further"
From product ideation to packaging design, storyboarding, scene generation and final video, everything was created inside Kittl.
Final edit and touches done in @CapCut
What surprised me most was how far Kittl actually goes, this became a full creative production!!
Very nice 🔥
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