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People don’t buy products.
They buy how it feels.
This is what happens when visuals sell the feeling before the product.
If your ads aren’t doing this…
you’re leaving money on the table.
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The network for creativity
Join 1.25M professional creatives like you
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Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family birthday, one small impossible guest, and nobody reacts. That's the product: some cakes come with dragons.
I'm a filmmaker, so I treated this as a directing job, not a generating job. One master frame was born first, and every shot inherited its DNA through start frames and references. The family went through three castings (the first felt sad, the second laughed like a stock photo). The tin went through three lives (a transparent one would have killed the reveal). The dragon was cast like an actor: one reference sheet, seven poses, every shot.
Human by Design moment: My first instinct was to make the dragon fly in and light the candles from the air. Halfway through, it stopped feeling right. A flying dragon is a spectacle, and this world doesn't do spectacle. So I made the opposite decision: the dragon stays in the tin, never stands up, and lights the candles lying down. The joke isn't a dragon that performs. It's a dragon that can't be bothered.
The Project Includes:
- The Film (24s ad)
- The Brand (Candle & Crumb wordmark, slogan, closing card)
- The Dragon (character reference sheet)
- The Workflow Video
Created entirely with Envato + AI.
Envato tools used: ImageGen, ImageEdit, VideoGen, SoundGen, Music, Sound Effects, Fonts
Thanks to Envato and Contra for introducing me to a toolkit I had somehow never touched. I had never used Envato before this challenge. Turns out that was my loss.
My Socials:
X: https://x.com/sarpstar/status/2078757967634080113
Instagram: https://www.instagram.com/reel/Da-CGApIdf1/
@envato #envatochallenge #HumanByDesign
haha I loved this submission
I redesigned the website for this project, keeping its core elements while making it more modern and techy with dark mode by default, eye-catching floating animations, and improved color contrast.
Do you think the redesign I made in Figma is better? Or is the original version better?
19 voted
40%
28 voted
60%
47 votes
Closed
Both of them looks nice but I can clearly see a big mistake on the footer the orig light page footer should be white or blue in color. @Grecia Valero that's why everyone's voted on the dark mode
A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility.
The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget.
The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.
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