I built a fictional footwear brand from scratch - product, model, environment, and the final comm...

I built a fictional footwear brand from scratch - product, model, environment, and the final comm...I built a fictional footwear brand from scratch - product, model, environment, and the final comm...

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Puneeth Raj

• 2d

I built a fictional footwear brand from scratch - product, model, environment, and the final commercial, entirely with Gen-AI tools.

Here's what "𝗞𝗹𝗼𝗼𝗺" actually took:

• Designed the product itself (a clog with an original, non-generic silhouette) using Nano Banana Pro

• Built consistent character and product reference sheets to hold identity across every shot

• Generated a 20-second commercial in two parts using Omni Flash, solving for continuity across separate generations - same product, same lighting logic and same color grade throughout

• Composited and graded in Photoshop and Premiere Pro to bring it to a real commercial finish

The hardest part wasn't the visuals. It was consistency, getting an AI-generated product to hold its exact shape, geometry, and detail across dozens of shots without drifting into "generic AI slop." That took real iteration: catching invented details, correcting reference images, and rebuilding prompts around what actually keeps a generative pipeline faithful to a locked design.

This is the kind of problem I like solving - turning AI video tools into something that can actually hold up to commercial-grade standards, not just look impressive for five seconds.

AI Art Creative Direction Prompt Engineering Claude Google Flow

Chiara Arcostanzo

• Sep 1

A full shoot, built from a single product photo. I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction. It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail. And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion. Find out more at https://lnkd.in/eXN3mFQE Self-initiated project on EME STUDIOS pieces, not affiliated. I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬