I built a fictional footwear brand from scratch - product, model, environment, and the final comm...I built a fictional footwear brand from scratch - product, model, environment, and the final comm...
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I built a fictional footwear brand from scratch - product, model, environment, and the final commercial, entirely with Gen-AI tools.
Here's what "𝗞𝗹𝗼𝗼𝗺" actually took:
• Designed the product itself (a clog with an original, non-generic silhouette) using Nano Banana Pro
• Built consistent character and product reference sheets to hold identity across every shot
• Generated a 20-second commercial in two parts using Omni Flash, solving for continuity across separate generations - same product, same lighting logic and same color grade throughout
• Composited and graded in Photoshop and Premiere Pro to bring it to a real commercial finish
The hardest part wasn't the visuals. It was consistency, getting an AI-generated product to hold its exact shape, geometry, and detail across dozens of shots without drifting into "generic AI slop." That took real iteration: catching invented details, correcting reference images, and rebuilding prompts around what actually keeps a generative pipeline faithful to a locked design.
This is the kind of problem I like solving - turning AI video tools into something that can actually hold up to commercial-grade standards, not just look impressive for five seconds.
👋 I'm new to Contra and I did my first post without realizing I hadn't even introduced myself!
Hey I'm Katya, I'm an AI Systems Architect, marketer and yoga teacher.
I build AI systems that bring in business and handle the work behind it. A voice agent that calls new leads back within seconds and books the appointment. A pipeline that traced 16,900+ leads to the ads that brought them. Listing videos made from the photos a real estate agent already has.
The marketing side came first. I built the multi-channel campaign for Jay Shetty's launch (22 million followers). After that I discovered the tech world and when AI came along, I realized I'm a builder at heart and never looked back! Building is so much fun 🤍
Last thing, if you're building with AI video or automation, I'd like to see what you're working on
And if you're hiring: I may be new to Contra but definitely not new to this work. Reach out for AI agent builds, apps, websites or anything in between.
P.s The video below is my AI avatar. My profile video is the real me :)
Then: 1 month, 1 template.
Now: 1 week, 15 templates.
Same designer, different workflow.
I wrote up how I built no-code.supply: fifteen website templates, each with its own brand, in HTML and React, and some in Framer too. Claude Code did most of the typing. I did the directing.