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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
Social Media Aspect Ratio Adaptations (16:9 & 9:16)
wow design
Sustainable Company T-Shirt Design
A company T-shirt is a small piece of the brand, but it can become a very visible one.
For this concept, we explored a sustainable apparel direction that balances brand recognition with everyday wearability.
Instead of relying on oversized branding, the design uses restrained graphics, typography and visual details to create something that feels like actual apparel.
The result is a company merchandise concept designed to carry the brand without overwhelming the garment.
Focus: T-Shirt Design · Apparel Branding · Corporate Merchandise · Sustainable Branding · Brand Identity
Designed by WaxyWeb.
Looking for branded apparel that feels more considered?
Brand Audit DesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmatshirtdesignbrandidentitybrandinggraphicdesign
Love it 😍
Playing around with 3D and some mix media, just something I did for fun
the red board covered in stickers is so much fun. did you model it yourself?