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I designed Bluecrow as a mobile-first ecommerce experience for a premium technical product brand.
The concept focuses on immersive product discovery, strong visual storytelling, and a clear path from exploration to purchase. I designed the homepage, product detail experience, responsive desktop adaptation, navigation system, and key interactions.
The visual direction combines minimal UI, technical details, bold product imagery, and restrained motion to create a premium experience without unnecessary visual noise.
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From static footer to motion.
It's crazy how adding motion can take something from OK to premium in an instant.
Good choice putting the motion in the footer. By the time someone scrolls that far they're already interested, so it rewards them without slowing down the first impression. For a health records app it also helps that the motion stays calm and doesn't feel flashy.
Designed a booking screen for a concept pilates studio app, then gave GPT Image 2.5 just that one screenshot.
Two launch shots came back. Which one makes you want to book a class, A or B?
3 voted
20%
12 voted
80%
15 votes
Closed
The soft blue and lilac gradient against the plain black type feels calm and a bit techy. Nice pacing in the motion too.