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There's a lot of anxiety these days around AI replacing creative judgment.
But I've had a different experience recently. It's removed the friction between me and my own thinking.
Spent a few hours working through a brand identity for a side project. Attributes, voice, visual direction, competitive positioning.
The AI I was working with had context on my history, my taste, my other projects. It felt like thinking out loud with someone who'd been paying attention.
Probably would have taken me a week to get here alone. Externalizing half-formed ideas takes time, and most of that time is just finding the thread.
The brand still feels personal, because it is. AI didn't choose "tactile, liminal, restrained, exploratory, serendipitous". I did. it just asked the right questions fast enough that I didn't lose the thread and move on to my next shiny object.
Side note, I'm pretty excited about this project - will share more progress as it comes together!
The network for creativity
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Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
Impressive thought process.
How are you actually structuring your AI workflow right now - are your tools connected, or are you still using them separately?
I’ve landed on a pretty simple system using just Claude + Flora.
Claude is where I develop the thinking - my existing brand direction, concepts, and refining prompts until they actually reflect the creative intent behind the project.
Flora is where that intent becomes visual. It’s a node-based canvas, so I can generate imagery, iterate variations, drop in mockups, and build full product scenes in one connected system.
I don’t see AI replacing design thinking. I see it speeding up execution while I stay fully in control of direction, taste, and decisions.
Curious to hear from you guys 🤔
📢 What does your AI workflow look like right now?
📢 What tools are you actually using day to day?
📢 And is there anything you think I should check out?
Would love to hear how others are building their systems.
this is wonderful, i love your lightning!
So many of you said you’d definitely use this, I'm so excited about how it turned out! 🥹
I built a technique that turns a single product image into full campaign visuals of product shots, textures, lifestyle, and ads with just a click.
As a creative I know how long it takes to create just a single perfect image using AI, it's not quite there yet. My technique allows you to generate 9 perfect images in just a couple minutes!
It even generates subtle variations (hair, outfits, etc.) so the outputs don’t feel repetitive.
You can try it here: https://app.flora.ai/techniques/beauty-brand-product-visuals-generator
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