Creating websites that look pretty is easy. Creating websites that are stunning and functional is...Creating websites that look pretty is easy. Creating websites that are stunning and functional is...
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Creating websites that look pretty is easy. Creating websites that are stunning and functional is more important. Companies that fall under the Web3 umbrella often come with a lot of data. Our job was to take that data and display it in the most user-friendly way, resulting in a stunning AND functional product.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.