When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

Currently working on a new character concept for a project — a priestess exploring the space between the sacred, futuristic and cyberpunk.

I’m playing with the idea of a figure that feels like a priestess from another world, mixing ritualistic elements with a futuristic, technological visual language.

Still in the exploration phase, testing silhouettes, materials, details and atmosphere to find the right direction.

A lot of experimenting, a lot of iterations — but that’s probably the most interesting part of the process. I love seeing the character slowly take shape through the process.

What do you think?

Great work :)