Transforming Delivery Backpacks into Mobile Advertising ToolsTransforming Delivery Backpacks into Mobile Advertising Tools
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Angel Bernal
• 1d
CASE STUDY
Let's Eat needed to transform its delivery backpacks for Popeyes into a communication medium capable of strengthening the brand’s presence on the streets of Grand Cayman. The challenge was to make the most of every available surface on the backpack, ensuring that the information was clearly visible and legible to both pedestrians and drivers.
The project included the comprehensive graphic design of the backpack, as well as a 3D modeling and rendering process to validate the application of the brand identity on the actual volume of the medium. The proposal focused on optimizing the layout of the visual elements, ensuring brand recognition and legibility from a distance.
The result was a solution that transformed a functional delivery item into a mobile advertising tool, increasing the brand’s visibility and consistency in the urban environment.
PROJECT SUMMARY
Branding design applied to delivery backpacks for Popeyes in Grand Cayman, combining visual identity, packaging, and 3D modeling to maximize brand visibility in urban spaces.
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Packaging DesignAdobe Dimension3D RenderingGraphic DesignAdobe IllustratorBlender
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