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Most businesses know their total sales. Very few know which products are silently killing their profit.
I analyzed 10,000+ retail transactions across 4 years to uncover the insights that actually move the needle for a business.
The Problem The company was offering heavy discounts on Furniture specifically Tables and Bookcases without realizing these sub-categories were generating consistent losses quarter after quarter.
The Finding Technology drives 80% of total profit. Furniture, despite high sales volume, is deep in the red. The discount strategy needed an immediate review.
The Deeper Problem 749 customers had silently stopped purchasing. Using RFM Analysis (Recency, Frequency, Monetary), I segmented all customers and identified exactly who was at risk of churning before it showed up in revenue numbers.
The Recommendation
Stop discounting loss-making products immediately
Launch a targeted retention campaign for At-Risk customers estimated recovery of 15–20% of lost revenue
Double down on Technology and high-margin office supplies.
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