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When I got the chance to take everything I knew about B2B social media and apply it to personal branding, I knew I had to make it work, partly because I was curious to see how far those skills could stretch, and partly because I really didn’t want this experiment to become a cautionary tale.
Luckily, Dave gave me incredible material to work with. He already had the stories, the experience, the opinions, the weirdness, the humour, and a writing voice that was completely his own.
I didn’t need to reinvent him, I needed to understand him well enough to turn all of that into a LinkedIn strategy without making him sound like every other founder on the platform. So I built the content around his essays, experiences, achievements and personality, experimenting with formats and figuring out what made people stop, read and engage.
Within roughly two months, and with zero paid promotion, we doubled his followers, reached 59,708 impressions in a single reporting period, and took his content far beyond the audience he already had, with 80% of impressions coming from outside his existing network.
What started as a chance for me to learn by doing became one of those projects that reminded me why I love strategy in the first place: sometimes the answer isn’t creating something new, it’s noticing what is already brilliant and figuring out how to make more people see it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
Just crossed $10k earned on @Contra HQ 🔥 - and this case study is the project that got us there. 💸
Pink, bold, unapologetic - see how we built it 👇
Huge congrats on hitting $10k well deserved! The project feels bold, confident, and really memorable. Love how the visual direction stands out without losing that polished feel 🔥
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
