Another quick project ⚡️ but with a slightly different approach.

Worked closely with the marketing team on this one. We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.

First, we created the full course page to test if the offer would actually be interesting for the audience. The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.

Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.

Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀

Check it out on Contra 👇

Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.

I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually driving conversions — and which ones are wasting budget. The goal of this dashboard is simple: “Inside a campaign, what is actually working?” Instead of only tracking high-level metrics, the dashboard breaks performance down into campaign and ad group level insights, enabling faster optimization decision The dashboard tracks the full marketing funnel: Impressions Clicks Conversions Spend CTR (Click Through Rate) CVR (Conversion Rate)