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Six months ago, I invested 1 crore PKR into a retail pharmacy venture with the hope of building something stable for the future.
This wasn’t just a financial loss.
It was an experience that changed the way I look at business, partnerships, and risk.
I wrote the full story in detail — what went right, what went wrong, where we made mistakes, and what I learned after meeting people who had been in this industry for years.
If you are thinking about starting a business, investing in a franchise, or working with partners, this might save you from making the same mistakes.
open.substack.com
One Crore, Six Months, and a Lesson Worth 55 Lac PKR
We Invested One Crore, Worked 19 Hours a Day, and Still Had to Shut It Down
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Title: PULSE — Boutique Fitness Brand Identity
PULSE built its entire identity out of the thing members already read before class — the schedule board.
A strength, cycle, and mobility studio where the grid, the type, and the icon system all come from one real chalk board, not a mood board.
Chalk dust, board wear, and one instructor's face carry the brand across three rooms and every application.
Where competitors manufacture a wellness aesthetic, PULSE photographed the object its members already trust.
The result feels earned before you've taken a single class.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/254561751/Title-PULSE-Boutique-Fitness-Brand-Identity
Hello everyone! 👋
This marks a new beginning for my career as I join Contra! ✨
A little introduction — I’m Intan, a Video Editor, Content Creator, and Social Media Manager passionate about creating engaging content and helping brands grow through social media.
I’m excited to connect with other creatives, freelancers, and professionals here. Let’s support each other by following, connecting, and sharing opportunities! 🤝
If you’re already experienced with Contra, I’d love to hear from you! 💬
What’s your best tip for growing on Contra and landing your first projects here?
Drop your tips, experiences, or advice in the comments — I’d really appreciate it!
Thank you, and looking forward to connecting with you all! 🫶
Building the brand, one step at a time. Quality, consistency & a vision that speaks for itself. ✨
Stay tuned — this is just the beginning. 🔥
#Brand #BrandBuilding #Business #Entrepreneurship #Quality #Growth #Innovation #NewLaunch
