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HOCO W55 Plus headphone concept motion Ad
Wanted to create something more energetic, so I went with a teal-and-black gradient and used the audio wave concept instead of just showing a picture of the product.
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Have you ever gone this bold on a 404? ⚡
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
See it live: https://productionportugal.com/404
404pagecreativewebsitewebdesignCreative Design Motion DesignWeb DesignAdobe After EffectsFigmaWebflow
You nailed the overall mood here. The details just reinforce it nicely.
How minimal can a fintech website get before it starts losing personality?
Version 01 of a recent Verlo Finance exploration.
Focused on strong type, clarity and keeping everything else out of the way.
Would you keep it this minimal?
