For this project, I wanted to experiment with creating a premium clothing commercial using AI tools. I’ve always been interested in how modern fashion ads use cinematic lighting, macro fabric shots, and strong product reveals to tell a story in a short time. So I made a short concept ad for a StratuSoft clothing brand in kittl. The idea was to highlight common problems with regular t-shirts and present a cleaner, more durable alternative through high-end CGI-style visuals. This project was a fun way to explore storytelling, motion design, and product-focused visuals.

All animation is generated in kittl with final edits done in capcut

For the Kittl challenge, I wanted to push myself outside of my usual visual style and experiment with motion-driven product storytelling.The idea started with a simple concept: a matcha drink visualized through fluid motion, ingredient textures, and a clean hero reveal. I focused on building a visual flow that moved from ingredients and liquid movement into a final product moment letting the color contrast and motion carry the story.

The animations were created directly in Kittl’s video generator, where I explored how its AI tools could be used to generate fluid, ingredient-based motion sequences. Once I had the core clips, I brought everything into CapCut to refine the pacing, add transitions, and shaped the final sequence into a short commercial-style edit.

Kittl link

The matcha reveal concept is stunning — using Kittl's fluid motion to carry the ingredient story is such a smart approach. The color contrast between the matcha green and purple is so eye-catching!