Brand Naming, Strategy, Identity and Packaging for Greed Coffee

Brand Naming, Strategy, Identity and Packaging for Greed CoffeeBrand Naming, Strategy, Identity and Packaging for Greed Coffee

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Pranjal Kins

pro

• Oct 28

Most coffee brands have something to say about slowing down. Greed had somewhere to be.

We created the name, strategy, identity and packaging for a grab-and-go coffee brand aimed at students and young professionals. The bright green cup and bold wordmark give it a personality you can spot before you’ve had your first sip.

We also drew Rex, a pencil-drawn character with an oversized mouth. He seemed like the right person to represent a brand called Greed. Or at least the right person to ask for a second coffee.

More of the project: https://bykins.com/work/greed

Mateus Franzé

pro

• Oct 31

CANTIN | You know our coffee. Meet the neighbors.

I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.

Completed work

recraftstyleschallenge Brand Design Recraft Art Direction Packaging Design

Mateus Franzé

pro

• Oct 31

How the neighbors were made, in 30 seconds.

Jerin Nusrat

pro

• Oct 30

What if coffee packaging had a personality? 🐾 I designed Moku’s whole world, from bags and cold brew cans to drip packs and cups, around a cat who’s always having a better day than you. See the full project and let me know what you think!

Check it out