Let’s Take a Slow Walk Through LALATOWN This illustration began with a simple idea: drawing Bukch...

Let’s Take a Slow Walk Through LALATOWN This illustration began with a simple idea: drawing Bukch...Let’s Take a Slow Walk Through LALATOWN This illustration began with a simple idea: drawing Bukch...

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Hyung Joo Kim

• 1h

Let’s Take a Slow Walk Through LALATOWN

This illustration began with a simple idea: drawing Bukchon, one of my favorite neighborhoods in Seoul.

But somewhere along the way, it became LALATOWN.

Bread became stairs. Scallions grew into trees. A paper monument honored Frankie instead of a stone statue. Tiny shops, friendly neighbors, handmade treasures, and shared meals slowly filled the streets.

Nearly two-thirds of this illustration was created using Procreate brushes I designed over the years for LALATOWN. Many of the new characters and objects born in this piece will return as future brush sets, allowing this world to keep growing.

I don’t create legends.

I collect real moments—conversations, meals shared with friends, places I’ve visited, and small acts of kindness—and transform them into illustrated neighborhoods where people are invited to slow down and look a little closer.

Every corner holds another story.

Welcome to LALATOWN.

Digital illustration Procreate

Xhesika Gasa

• Jul 28

Hekaya Archive Heritage Fragrance Identity

Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.

The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.

Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.

Art Direction Digital illustration Logo Design Adobe Illustrator Adobe Photoshop Procreate

Deborah Ayodele

• Jul 29

This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative