Campaign Concept, Copywriting & Design — Tavo Europa, Erasmus+ Youth Organisation

Short description: End-to-end campaign creation for an international youth volunteering organisation — concept, copy, and visual design.

About the project: Tavo Europa is a Lithuanian non-profit helping young people access Erasmus+ opportunities. I developed the full creative package for their Summer 2026 campaign — from initial concept to final poster design and email copy — with zero briefs and full creative ownership.

What I delivered: 1. Campaign concept and creative direction for two promotional posters

2. Copywriting for all poster text including headline, body copy, and CTAs

3. Visual design of both posters combining photography, typography, and brand elements

4. Email newsletter copy for campaign distribution

The thinking behind it: The brief was simple: get young people to apply. My answer was to make it feel personal, not promotional. "Dear future me, thanks for applying" speaks directly to the person who's on the fence. The Starter Pack format turns abstract programme types into something tangible and relatable — objects you recognise, not bullet points you skip. Email Newsletter Copy: The brief was to explain five different programme types without making it feel like a brochure. The solution was to write it like a friend explaining options — direct, specific, with a bit of personality in every section.

Highlights: - "You don't need a gap year to have a life-changing experience" — hook designed to remove the biggest mental barrier

- Each programme described in its own voice, not a copy-paste format

- "No death by PowerPoint" — honest, disarming, memorable

- Closing CTA soft and encouraging, not pushy: "You don't need to have it all figured out. You just need to start."