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Taste Test
2-column or 3-column pricing? The debate never ends. 🏷️
Here's what the data says:
— 3 columns create a "middle option" anchor effect
— 2 columns feel cleaner and faster to decide
But which LOOKS better to you?
2️⃣ = Two plans | 1️⃣ = Three plans
5 voted
63%
3 voted
37%
8 votes
Closed
Going with 2. The cleaner layout forces you to sharpen your value prop rather than hiding behind a middle tier. When someone lands on a pricing page they already know what they need, so the fewer decisions the better.
Right
3-column for me. The highlighted middle plan immediately draws attention and creates a clearer comparison flow. 👌
The column count is really a packaging decision wearing a layout costume. Three columns earn their anchor effect only when the middle tier is a real decoy you priced on purpose; bolt on a third plan just to trigger the bias and people sense the padding. So I'd start from...
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In 10 seconds, can someone understand ZipIt?"
It is still being iterated, but this version feels more like the product I am building.
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