2-column or 3-column pricing? The debate never ends. 🏷️ Here's what the data says: — 3 columns2-column or 3-column pricing? The debate never ends. 🏷️ Here's what the data says: — 3 columns
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
2-column or 3-column pricing? The debate never ends. 🏷️
Here's what the data says:
— 3 columns create a "middle option" anchor effect
— 2 columns feel cleaner and faster to decide
But which LOOKS better to you?
2️⃣ = Two plans | 1️⃣ = Three plans
Going with 2. The cleaner layout forces you to sharpen your value prop rather than hiding behind a middle tier. When someone lands on a pricing page they already know what they need, so the fewer decisions the better.
The column count is really a packaging decision wearing a layout costume. Three columns earn their anchor effect only when the middle tier is a real decoy you priced on purpose; bolt on a third plan just to trigger the bias and people sense the padding. So I'd start from...
I’ve earned over $1M on Contra, and now I’m opening up the profile behind that number.
The Contra Handbook is live.
It brings together how I present my work, structure my services and make it easier for a client to understand what they can hire me for.
And making it meant putting my own profile under inspection.
There was a typo in my title. 20 services that needed cutting down. 14 products with no reviews between them. Those changes are part of the course. You watch me work through them on screen, with the reasoning behind each decision.
Across eight modules, you work through your own profile too. Each chapter ends with something concrete to change, and the final module brings it into a 90-day plan.
You get the videos, written Handbook, profile scorecard, role specific guidance and access to The Ledger, the private course group.
If you’ve put real effort into your work and want your Contra profile to represent it properly, this is for you.
Top 1% of creatives on Contra with a 195 score 🎉 What I'm most excited about is who's showing up because of it: new clients, designers, new conversations, projects I wouldn't have found on my own. Grateful, and ready for more.